the brief…
I’m often asked which commercial projects I enjoy most and my reply will always be covering events.
As an event organiser, event photography can seem like the least of your concerns. When you have a budget to think of and a long list of arrangements, photography can seem inconsequential. But this is actually a huge oversight made by many event organisers. Event photography is one of the most powerful tools in your arsenal, as it not only improves your brand image but can be used as information to support your event attendees.
the approach
Photographing events can be a real challenge. Quite simply, preparation and prior photography experience are so important. It’ s also important to be constantly aware of your surroundings and take great photographs without disturbing the guests.
